“Make Your Impact,” was a brand campaign and exclusive partnership sponsored by Forbes supporting the company’s goal to be known as a leader in responsible investing. As one of its first major campaigns using an in-house agency, Make Your Impact marked it’s third collaboration with Forbes on its annual Forbes 400 / Impact 50 issue, and asset manager used this platform to illustrate the breadth of its differentiating approach to impact investing.

Make Your Impact inspires action through the stories of company’s campaign heroes: Jessica Calvo, Ed Williams, and Isaac Velasquez—three people whose lives and adverse circumstances vastly improved as a result of client investments. Their stories are just a select few that illustrate the positive ripple effect its products create and how they ladder up to their mission of investing to make an enduring impact on our world.

The content was by far our highest performing in 2020 on LinkedIn:
113M total views (average of 215 times per minute).
42% growth in LinkedIn followers
#1 fastest growing asset manager on LinkedIn for the last two years and ranked 11th for total LinkedIn followers compared to core competitors.